The design brief is one of the essential parts of the design process. It ensures that the client (you) and the designer are on the same page before any work is started.


Do i really need to fill this out?

Most of the time… YES. Even if the job is not complex, thinking through some of these questions helps bring clarity and focus to the project, it will also allow you to outline your expectations from the outset. There are, of course, some cases in which it may not be necessary (re-prints and tweaks of existing designs).

Please take some time to complete the brief, if you get stuck give me a call and we can do it together.


Name *
What does your business do? How do you stand out from your competitors? Tip: Assume that the designer knows nothing about your company. Be clear and use plain words.
What do you need - website, flyer etc. What is the overall goal of the new design project?
What is the single most important thing you want to say with this communitcation piece? Tip: Be clear, specific and use plain words.
What are your target market’s demographics & phychographics? ie. the age, gender, income, tastes, views, attitudes, employment, geography, lifestyle of those you want to reach. Tip: If you have multiple audiences, rank them in terms of importance.
What photographs/diagrams etc need to be used? Tip: The copy and pictures used in a design are as crucial as the design itself. In many cases, the designer may have specific suggestions – particularly concerning the images. But you should state what your needs/vision are concerning these.
Size? Qty? Print specifications? Tip: The designer may have some alternate specs to propose, but it’s important to have a starting point.
IF APPLICABLE Who will be responsible for printing?
Logos. Social media icons. Contact details.
What is the finished product due date?
The designer will be able to provide an estimate based on the info you have provided. However, if there is a specific limit under which the costs must remain, it would be very helpful to know up-front (especially if it is particularly low). This will help the designer understand whether the project is even possible.